38 imagesAdvertising photography is so inspiring and rewarding to me and that is why I have been doing it for many years. Having a chance to meet and work with so many interesting people from show business, from film and entertainment industry, but also people from companies who are behind the scenes and thanks to whom nothing would be possible. Being a part of teams on advertising projects is a great privilege that I enjoy very much.
4 galleriesThe difference between fine art photography and commercial photography is very small but fundamental. It is about initial impulse. When you work commercially assigned photography, your client gives the initial impulse to create. He also provides you with context and desired look and feel. When you take the commercially assigned photography job you lead the whole process, from beginning to the end, with the goal of getting the image in the way your client wants. That is the core value of the professional photographic service I provide for my clients. Making fine art photography means the initial impulse comes from you, the photographer. You feel the need to create an image of “something” you find interesting, and to try to communicate that “reason” with others who watch the image. As in commercial photography, you use all available photographic techniques to accomplish the final image that is closest possible to the first impulse vision.
31 imagesFood photography is a widely accepted and widely used type of photography. Everyone can snap a fairly good image of the dish with their phone. And I think that's beautiful! My goal as a food photographer is to provide my clients with consistency in quality, an exceptionally good working environment (especially when working in our photo studio), and a team of creative and friendly people to take care of the whole process goes smoothly. From collecting the best groceries, preparing food, food styling, arrangments, and decoration, through the photo-taking process (which is so fun with us), to the creation of the final image on our computer screen and for the end, client approval as the cherry on the top.
30 imagesCorporate photography is my favorite because of the chance to meet and to work with really smart and nice people who inspire me to do and dream big. I am deeply grateful for having that chance.